Imparting a bit of luxury into the overall experience, Blue Apron sets itself apart in the meal delivery kit marketplace. The service offers chef-designed recipes to empower and challenge users in the kitchen, igniting curiosity and discovering what a difference cooking with quality ingredients can make. Blue Apron gets its namesake from the garments worn by chefs-in-training, a symbol of continual learning in the kitchen, and this is the mission Blue Apron strives to bring to the home kitchen.
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